Social media is everywhere nowadays, and as a result it’s become an essential part of business. No matter who your target audience is, integrating social media into your marketing strategy is a non-negotiable. However, with so many different apps out there we can fully understand how overwhelming getting started may feel. We want to help by shedding some light on four of the biggest social media platforms – Instagram, Twitter, LinkedIn, and Facebook – to help you get the ball

What are the different types of digital marketing? The ultimate goal of marketing is for a brand or company to connect with their audience in order to generate leads and sales. Where previously this connection will have been conducted via billboards, flyers, phone calls or other traditional – or, non-digital – forms of communication, now marketing has moved online. It makes sense given how digital our world now is, with smartphones, tablets, and even watches having access to