This will be interesting! The Millennial and Gen Z collective is constantly connected; aged 10–41, they’ve grown up in the most digital age our society has ever seen, and are adept consumers of the tech that’s available. They shop, interact with friends and family, access information, and consume media all from the palm of their hands, and with this volume of digital consumption it makes sense that they hold some expectations around what digital media should involve. This blo

HOW BRANDS HAVE MARKED BLACK HISTORY MONTH 2021 In the UK, October is Black History Month, and we want to highlight some of the incredible ways that brands have marked the occasion – both now in October and back in February for America’s citizens. Last year we saw the resurgence of the Black Lives Matter movement following a chain of horrendous attacks on Black people in America, and it was a timely reminder to everyone who is fortunate enough not to be touched by racism in t