
MILLENNIAL AND GEN Z ONLINE HABITS AND EXPECTATIONS
This will be interesting! The Millennial and Gen Z collective is constantly connected; aged 10–41, they’ve grown up in the most digital age our society has ever seen, and are adept consumers of the tech that’s available. They shop, interact with friends and family, access information, and consume media all from the palm of their hands, and with this volume of digital consumption it makes sense that they hold some expectations around what digital media should involve. This blo