Olivia Eriksen
IS YOUR MARKETING FALLING SHORT OF YOUR EXPECTATIONS?
It can be really disheartening when a marketing campaign that you worked so hard on falls short of your expectations. Failure is inevitable
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Olivia Eriksen
- Oct 20, 2021
- 3 min
IT'S A BRAND'S RESPONSIBILITY.
HOW BRANDS HAVE MARKED BLACK HISTORY MONTH 2021 In the UK, October is Black History Month, and we want to highlight some of the incredible ways that brands have marked the occasion – both now in October and back in February for America’s citizens. Last year we saw the resurgence of the Black Lives Matter movement following a chain of horrendous attacks on Black people in America, and it was a timely reminder to everyone who is fortunate enough not to be touched by racism in t
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LVE THT
- Oct 13, 2021
- 3 min
WHAT MAKES A SUCCESSFUL BRAND?
A brand is so much more than a logo or tagline; it’s a community. The brands that make people feel welcomed, that instil trust in people, and that form a positive emotional connection with people are the ones that earn loyal fan bases. Everything your company does or says contributes towards your brand image and at the end of the day, it’s not you who defines whether your brand is successful or not, it’s your audience that does. Having said that, there are some key points tha
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Charlie McNeill Love
- Oct 6, 2021
- 3 min
FOR THE RECORD. WE'RE 100% BIAS REGARDING THIS. HOWEVER...
It can be difficult to know whether you’re better off managing your marketing in-house or outsourcing the task to an agency. So many factors impact the end decision, from budget to creative control, from convenience to maintaining brand integrity. Ultimately, it all comes down to what you value as a company, and where you want your focus to be. We’re breaking down the pros and cons of in-house vs outsourced marketing in the hopes of helping you to make an easier decision. IN-
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LVE THT
- Sep 29, 2021
- 4 min
READY FOR A EUREKA MOMENT...
OUR TOP 5 TIPS FOR BETTER SEO If you want to generate organic traffic for your website, understanding how to tailor your content for SEO is crucial. SEO stands for search engine optimisation, and it’s the practice of making improvements to your digital content in order to boost your site’s search engine ranking and online traffic levels. If you’re looking for ways to improve your SEO strategy then this is the article for you; we’re breaking down our five top tips on the subje
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Olivia Eriksen
- Sep 22, 2021
- 3 min
IS YOUR CONTENT BEING ACCIDENTALLY DISCRIMINATIVE?!
No matter how good your digital content is, if it’s not accessible to a wide range of audiences, then it’s just not going to be effective.
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Olivia Eriksen
- Sep 15, 2021
- 4 min
THESE MARKETING CAMPAIGNS ARE EXCEPTIONAL. THEY NEED A ROUND OF APPLAUSE!
Marketing campaigns are a brand’s chance to show the world what they believe in...
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Olivia Eriksen
- Sep 8, 2021
- 3 min
FACE-TO-FACE IS SO 2020...
IS THE FUTURE OF MEDIA CONSUMPTION DIGITAL, OR IS IT PASSING TREND? Our world is rapidly becoming more and more digital, and less interactions are being done face-to-face every day. Industries are having to adapt to the fast-changing environment, or become forgotten amongst the innovation. The entertainment industry is one that’s seen a massive shift in consumer behaviour, and the question must now be asked – is the future of media consumption digital? TECHNOLOGICAL ADVANCES
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LVE THT
- Sep 1, 2021
- 3 min
YES, IT'S THAT IMPORTANT!
There’s no denying that social media is now a massive part of everyday life. From Twitter to Instagram, Facebook to LinkedIn, TikTok to YouTube, there are countless platforms out there that are used day in, day out by billions of people. These platforms have evolved from spaces for personal photos and updates to be shared, into arenas that can be used to better businesses. So, you might be wondering how important social media is for your business. In the vast majority of case
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Charlie McNeill Love
- Jul 21, 2021
- 3 min
ARE YOU SITTING, WAITING AND STARING AT THE WALL, HOPING SOMEONE WILL TURN UP?
IMPROVING YOUR WEB TRAFFIC IN 2021 Making your website ‘heard’ in 2020 can be difficult. But remember, you’re not trying to appeal to everyone, just the niche audience that matters to you. Many techniques can get you where you want to be. Some are relatively simple, whereas others require a bit more technical acumen. Here are some of our useful tips to start growing your web traffic this year. POLISH YOUR POPULAR PAGES Use your analytics package to discover which pages of you
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LVE THT
- Jun 28, 2021
- 3 min
EMAIL MARKETING IS DEAD...RUBBISH!
Email marketing should be in your arsenal of marketing strategies to build and retain clients. If anyone tells you otherwise, then they sho
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LVE THT
- Mar 27, 2021
- 4 min
HOW TO SMASH YOUR BUSINESS BRANDING...
DID YOU REALISE THAT BRANDING AND LOGOS ARE NOT THE SAME? 🤯 A logo is an identification tool for your business, usually represented as a mark or symbol. It is a vital part of your overall branding. A device that incorporates into all the different mediums your customer experiences. When considered as a whole, all of these touchpoints are your brand. In other words, it's the different ways you connect with your customers. Rather than being a medium to sell, it provides meanin
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