A good brand tagline is worth its weight in gold; it’s catchy, it’s memorable, and it communicates the brand’s core messaging in only a handful of words. Where a logo is the first thing people see, a tagline is the first thing they hear, so it needs to be as convincing and attention-grabbing as the visuals are. It’s hard to create a truly effective brand tagline, but some brands have absolutely nailed the task – these are our top five. THE HAPPIEST PLACE ON EARTH Disneyland i

A company’s branding is a public display of its values. From a logo to a colour palette, how a company visually presents itself is what sticks in a consumer’s mind, and this presentation is intrinsically linked to its reputation. Consider some companies that really stick with you – the chances are their visual identity comes to mind when you think of them. Being branding specialists ourselves, we’re always on the lookout for truly memorable branding, whether it’s from newly e