A brand is so much more than a logo or tagline; it’s a community. The brands that make people feel welcomed, that instil trust in people, and that form a positive emotional connection with people are the ones that earn loyal fan bases. Everything your company does or says contributes towards your brand image and at the end of the day, it’s not you who defines whether your brand is successful or not, it’s your audience that does. Having said that, there are some key points tha