Digital marketing is essential for businesses to use today if they want to grow fast and establish an ongoing positive brand reputation.
With so many people using the internet, mobile devices and social media, businesses need a strong online presence and a digital marketing strategy to take advantage of this. Digital marketing can help large and small businesses reach new customers, generate leads, and grow.
Businesses can use many different digital marketing strategies to reach new customers, target audiences, and grow their business. Some of the most popular cost-effective digital marketing strategies include social media marketing, mobile marketing, search engine optimisation, content marketing, email marketing, and online advertising. Businesses can achieve their goals and grow faster by using a combination of these strategies through various digital channels.
If you are a business owner, it's essential to understand why digital marketing can help grow your business, and how you can use it to your advantage to establish that ongoing strong online presence, which is fundamentally needed.
By understanding the different types of digital marketing available and how they work, it's possible to create an effective strategy of inbound marketing that will help your business grow by getting in front of more potential customers far easier than traditional outbound marketing methods.
What is digital marketing, and why is it important for businesses to use it?
Digital marketing uses online tools, platforms and social media channels to promote and market products or services. It's an essential strategy for businesses today and should be a significant part of their ongoing marketing efforts as it allows them to reach new customers, target specific audiences, and grow their business efficiently.
Whether you are a business owner looking to improve your online presence or an aspiring entrepreneur looking to start your own small business, understanding the capabilities and benefactors that digital strategy can play in business development will set the foundations for a great place to start from in your business journey.
Online Marketing vs Traditional Advertising:
Whilst both online marketing and traditional advertising have pros and cons; there are some fundamental key differences between the two approaches that are worthwhile acknowledging.
Online Marketing
This is more targeted and can be more cost-effective than traditional advertising.
With online marketing, you can specifically target your audience through digital channels, such as mobile devices with ads relevant to their interests, demographics, and location.
You can also track the performance of your ads in real-time, making it easy to see which campaigns are working and which need to be improved or terminated! The success of a campaign is measurable by the ability to review the captured data.
Traditional Advertising
On the other hand, traditional advertising is less targeted and can be more expensive, focusing on direct methods like TV, Radio, and Print ads. It can also be less flexible, making it difficult to change course if a campaign isn't performing as well as you'd hoped. It's a far more "spray-and-pray" approach.
Ultimately, the best approach for your business will depend on your specific goals, target audience, and budget. Of course, traditional marketing still has its place, but there's no doubt that online marketing is the wave of the future and suits all businesses with various budgets and sizes. It's certainly our favored marketing avenue for all businesses that we work with that are not as established and starting from scratch.
The benefits of digital marketing
Of course, there are many benefits to using a digital marketing strategy for your business. For one, it allows you to easily reach a much larger audience compared to conventional marketing methods, which can help you grow your potential customers and increase sales.
Additionally, it enables you to target specific audiences based on their interests and buying behaviours, which can help you better understand your customers and create more effective marketing campaigns. It provides comfort knowing that your marketing budget is being allocated to an audience that is known to already have an interest in your product or service.
And finally, digital marketing allows you to track your results and measure the effectiveness of your strategies, allowing you to make changes or adjustments as needed to further improve your results.
For example, A/B testing the length of copy, or creatives might show that it's being received better than an alternative version of the same digital marketing campaigns, and action can be taken.
It is incredibly powerful and having an effective digital marketing strategy in place will help your business grow and succeed. High five to modern technologies!
How can a digital marketing strategy be used to reach new customers and grow a business?
Digital marketing is an important vehicle for businesses looking to expand and reach new customers and can be used in several ways which are far more analytical than conventional marketing channels such as print ads and that type of content marketing. It's very hard to measure how many 'eyes on' and actions were taken from putting up a billboard in a train station for example. Only approximations can be made, as there is no way of recording the impressions made or further actions taken.
Creating targeted ads and promotions, using social media platforms to engage with customers and build relationships can all be tracked to see what is working and what isn't.
This is game-changing in regards to digital marketing tactics and not wasting that precious marketing budget! By using digital marketing effectively, businesses can pitch to their targeted audiences and be optimistic and confident that their services or products will be well received.
Another effective strategy for digital marketing is leveraging social media platforms and the mobile consumer to engage with existing customers and build long-term relationships. Digital marketing makes this easy to do! For example, businesses can create profiles on Facebook, Instagram, LinkedIn and share content regularly to keep their followers engaged. By posting relevant and engaging content, businesses can continue to build a strong following and attract new customers through word-of-mouth recommendations.
Overall, businesses should consider using digital marketing if they want to expand their reach and grow their customer base. Whether it's paid ads on social media, leveraging social channels like Instagram and YouTube, or creating engaging digital content that resonates with their target audience, there are many ways to use digital marketing effectively to reach new audiences, serve loyal customers, and grow a business.
Paid ads will continue to build the companies LIKE, KNOW and TRUST, establish the company's social media presence and make sure you leap ahead of the standard organic algorithms, which will cap the number of impressions your content is seen, even if you have a large following already.
Our tips for businesses on how to get started with digital marketing.
There are several key considerations that businesses should keep in mind when getting started with digital marketing.
The first step is to identify and understand your audience, as this will help you better tailor your marketing efforts to reach the right people and achieve your business goals, as they will be more likely to take action on the offering.
Additionally, it is crucial to have a clear strategy for using different digital marketing channels, such as social media, paid advertising, email marketing, SEO, Google Adwords, etc, to effectively engage with your customers and grow your business. You want to have multiple marketing avenues in place, not just one.
In addition to understanding your audience and developing a clear strategy for using various digital marketing channels, another essential factor for success is choosing the right tools and technologies. This includes utilising platforms like Google Analytics, Hootsuite, Meta Business Suite or Buffer to monitor your digital marketing campaign and measure the effectiveness of your efforts.
It is also important to have a website that is optimised for search engines, available for mobile users, and looks professional, as this will help you to rank higher in Google search results and gain more visibility online.
This is important; you don't want to lose your website visitors!
First impressions are everything! So, if your business foundations look poor, and unprofessional such as your website, then your media advertising and inbound marketing will go to waste. It will deter potential customers from the word go!
For example, if the ad campaign is designed to generate traffic and more website visitors to your blog post, online store, or website, and it looks amateur and not what the customers expect, the hard work of marketing strategy will be completely undone when the user is directed to it and sees it for the first time. It's more than likely, you will immediately lose their confidence, and they will leave your website.
You only want satisfied customers, and this will only damage your online presence if you have not put in the time to make sure your business is look superb online. You also don't want to attract avoidable negative online reviews.
So, what are targeted audiences?
Targeted audiences are specific groups of people that a business or organisation tries to reach with their offline or digital marketing efforts. To successfully market to a target audience, businesses need to understand:
🎯 Who they are?
🎯 What motivates them?
🎯 What do they care about?
This can be done by researching customer demographics and psychographics, performing qualitative research such as focus groups or surveys, and common sense!
Once businesses have identified their targeted audiences, they can tailor their digital marketing efforts to engage effectively with these individuals or groups of people. This may include using specific messaging and language on social media platforms like Facebook or Twitter, segmenting email lists based on age, gender, location, or interests, and creating engaging content that resonates with their audience.
Overall, already established and small businesses that want to be successful in digital marketing should focus on understanding their target audiences and developing strategies to engage with them through various online channels, such as social media accounts and digital ads, as this will have huge effects on business development.
What are the best digital marketing tools?
There are various digital marketing tools available to businesses, and the most effective tool depends on the campaign's goals. For example, if the goal is to increase brand awareness, then tools like search engine optimization and social media marketing would be most effective. However, if the goal is to generate leads or sales, then pay-per-click and display advertising and email marketing would be more effective such as Google ads, Twitter ads etc.
The key is to choose the right digital marketing tool for the specific goal and to use it effectively. With so many options available, businesses must carefully consider which digital marketing tools will work best for them and their marketing strategy. Some of the most popular tools include Google Analytics, Linkedin Ads, Facebook Ads, Instagram Ads, Hootsuite, Buffer, and Mailchimp, but again, understanding your audience will also determine which platform is most suited to them.
Another example could be, if you were going to run a marketing campaign for a Law firm looking to fill various positions, TikTok would not be the first place to run a digital marketing campaign in our opinion; LinkedIn would be, as this would house the most suitable demographic for the objectives of the campaign and targeting professionals.
The best way for businesses to choose the right digital marketing tools is by carefully evaluating their goals and resources to select the most appropriate ones to achieve their desired results.
Can digital marketing increase website traffic?
Yes, digital marketing can help 100% increase website traffic!
This is by far one of the main benefits of digital marketing because digital marketing helps to implement techniques that allow businesses to target specific groups of people interested in their products or services and then promote their content directly to them and send them to their website. In addition, many digital marketing tools can be used to measure how successful these campaigns
are and adjust them accordingly, far more quickly than traditional marketing channels.
Marketers can use several different techniques and tools to boost website traffic, including SEO, paid search via search engines, and social media marketing. Paid advertising involves paying for website placement or search engine results based on keywords related to your products or services. It allows you to target specific groups of people more likely to be interested in your offer.
SEO, or search engine optimization, involves optimising your website content and other online assets for relevant keywords and making sure that it is easily discoverable by search engines like Google. This can help increase traffic to your site over time, as people searching for information related to your products or services will be more likely to find your site. But it can take a while to reap the rewards of this, but doesn't mean this shouldn't be part of your marketing strategy.
Social media marketing is another effective tool for digital marketers. By creating social media accounts and sharing content on platforms like Facebook, Twitter, Instagram, TiKTok you can reach a wider audience and engagingly promote your products or services via content marketing. This will drive traffic to your website as people are more likely to share interesting or valuable information, creating that domino effect.
Overall, there are many strategies that digital marketers can use to increase website traffic and boost their online presence. Whether you are just starting with a digital marketing campaign or are looking to refine your existing strategy, there are many tools, digital technologies, and techniques available to help you achieve your goals. It's one of the services we provide at LVE THT for our clients want more leads, sales, traffic and conversions.
Are you looking for professional help to get a digital marketing set up and quickly getting results, click here.
Getting started with a digital marketing campaign
It's safe to say that we have tried to 'drum it home' that digital marketing is an important and powerful tool that can be used to reach a wide audience, promote products or services, increase website traffic, build brand reputation, and ultimately grow businesses faster than using more traditional marketing.
However, it can be somewhat daunting to anyone who has never done digital marketing work before. So here are several key steps that you need to take to make sure that your efforts are effective and successful.
Identify your target audience
The first step is to identify your target audience and create a strategy to reach them. This can involve doing research on who your ideal customers are, what they are interested in and what types of content they engage with online. Once you have this information, you can begin creating content that is tailored specifically to your target audience's needs and interests.
Choose the right digital marketing tools
Another important step is choosing the right digital marketing tools to use for your campaign. Depending on your goals and objectives, you may need to use SEO techniques like keyword research, content optimization, link building, social media marketing, and paid advertising via search engines or social media platforms.
Stay organised!
After you have developed a strategy and chosen the right tools for your campaign, it is important to stay organised and track your results along the way. This can involve using analytics software like Google Analytics or tracking specific metrics in a spreadsheet or other organizational tool. By monitoring these metrics over time, you can make adjustments as needed to improve the effectiveness of your campaign and reach more people with your message.
Understand your numbers
Running a digital marketing campaign without understanding the numbers and data being received is like driving a car without looking at the speedometer - you might be going in the right direction, but you have no way of knowing how fast you're going or when you need to make adjustments.
In order to be successful, it's essential to understand the numbers and data being generated by your campaign so that you can make informed decisions about where to allocate your resources. Otherwise, you risk wasting time and money on strategies that aren't effective, or worse, completely missing out on opportunities to connect with your target audience.
By understanding the numbers and data being generated by your digital marketing campaign, you can ensure that you're making the most of your marketing efforts and achieving your desired results.
Watch out for vanity metrics!
In the world of digital marketing, it is easy to be fooled by vanity metrics. A vanity metric is a statistic that looks impressive on paper but doesn't actually provide any meaningful information about the success of a campaign. For example, the number of 'likes' or 'shares' on a social media post might look good, but if those likes and shares don't result in clicks or conversions, they are essentially worthless.
The same goes for measures like 'time on page' or 'page views'. Instead of being fooled by these superficial metrics, businesses should focus on conversions. A conversion is defined as a goal that a customer completes on your website, such as making a purchase or signing up for a newsletter.
Conversion rates can be tracked and analyzed to get an accurate picture of how effective a digital marketing campaign is. In the end, conversions are the only metric that really matters.
All of the other vanity metrics are just distractions.
TEST, TEST, TEST
At LVE THT, the one rule we have when it comes to any digital marketing campaign is to TEST, TEST, TEST all aspects of inbound marketing. Conduct ongoing A/B tests. Change up the copy, try different images and videos, hooks and everything! You will be surprised at what will get the most conversions and attention. Once you find the winning ad from all those tests, this is when it will get exciting in understanding the right ways to grow your business.
Overall, getting started with a digital marketing campaign requires careful planning and execution in order to be successful. However, by taking into account the steps above and using the right digital tools, and sticking to correct digital marketing techniques, you can ensure that your campaigns will be effective and you will get results!
So...
If you’re still on the fence about digital marketing, (you shouldn't be), hopefully, this article has helped sway you and emphasised how beneficial it can be when it comes to growing a business!
With the right digital marketing techniques, you will be able to speed up your business development process to levels you never thought possible! Not only is it the best way to reach new customers, but it can also help increase brand awareness and loyalty among your current customer base.
Are you looking to grow your online presence and boost your business?
At LVE THT, we specialise in providing forward-thinking organizations with digital solutions to help them flourish and achieve their goals through innovative and effective digital marketing strategies. It doesn't matter if we're working with a start-up that is still in the brainstorming process or a well-known household name, our methods, procedures and stratgies are tailored to their specific needs.
Whether you need help with SEO techniques like keyword research, inbound marketing solutions, offline marketing such as print deliverables, and content optimisation, or you want to boost your social media engagement through paid advertising on platforms like Facebook and Instagram, and reach your target audience, we have the tools and experience to grow your business and take it to the next level fast!
We are a full service creative digital agency and our services include:
✅ Website Design
✅ Social Media Management
✅ Creative Design
✅ Digital Marketing
✅ Video & Production
✅ Business Development
✅ Marketing Strategy
✅ Full Branding
Get in contact today to work with us at LVE THT and grow your business!
We are already excited to hear from you and get started on your project.
