GETTING THE MOST FROM EMAIL MARKETING
When email marketing goes well, it allows you to build great relationships with your prospects and understand them better, without breaking the bank on a huge marketing budget. Not to mention the fact you can make a decent income from this method too.
On the flip side, if you get your email marketing wrong, the results can be disastrous and you can wave goodbye to any chance of converting your prospect into a paying customer. So, in order to get the most from your campaign, take a look at this guide so that you can ensure success with your prospects.
REASONS WHY WE LOVE EMAIL MARKETING
Affordable. Email marketing is affordable, costing only a few pounds per month at most. After registering with your free email automation platform such as MailChimp, connect this to your G-Suite account and you’re ready to send campaigns to potentially thousands of prospects in no time at all.
Produces quick results. Each part of the sales process can be covered through separate emails, meaning it’s quick to implement and can lead to impressive results. There are many examples of email copy out there that converts well, so make sure you make use of them.
Quick to implement. If you’re looking for a simple way to make your marketing more personalised, then email marketing is a perfect choice. You can segment your customers by location, industry or job title and in certain platforms like Hubspot, this is totally automated.
Highly personalised. You can segment your prospects by things like job title and industry. By doing this, you ensure that you are always producing content which is relevant to your customers. Failing to keep things relevant is a surefire way of getting people to unsubscribe.
SOME DOWNSIDES OF EMAIL MARKETING TO BE AWARE OF
Requires lots of preparation. Success with your email marketing strategy depends on a bank of plentiful email addresses. Once upon a time, these could be purchased. However, sending spam emails is now banned by GDPR and other laws, so you’ll now need to do the legwork yourself.
Needs constant housekeeping. Email marketing is more than just executing a campaign then seeing where it leads. You will need to continually edit and remove prospects based on how often they engage with you. Above all, keep your content relevant to reduce the number of prospects who unsubscribe.
Easy to make mistakes with. Something as simple as sending the wrong subject line in an email or accidentally sending a message to someone it wasn’t intended for can really get your customers back up. If lots of people block you, you can even be banned from your platform provider and face a fine.
HOW TO ENSURE SUCCESS FROM YOUR EMAIL MARKETING CAMPAIGN
Email marketing can have massive advantages when reaching your prospects, but do be aware of the drawbacks too. Get your email marketing wrong, and it can leave your customer relations and tatters or could even result in legal action being taken against you.
Start out with a proper strategy and authentic content that your audience will want to engage with. Then, make sure you’re sending this to relevant customers. Once prospects realise the value in your content, you may just have begun a valuable business connection.
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