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  • Writer's pictureOlivia Eriksen



With our world becoming increasingly digital, marketing has also made the move online. A large component of digital marketing, one that is integral to the success of a business, is blogging. No matter what industry your business is in, a blog can only help to build its online visibility and presence – studies have shown that websites with blogs receive more visits by as much as 55% than those without.

In this article we’re breaking down exactly why blogs are so powerful, and why we believe that you should start one today.


A blog is a great opportunity to interact directly with your audience. You can post articles that share information you feel will be of use to them, you can chat with them in the comments section of each post, and you can conduct market research based on the responses to different articles. In this way, a blog is sort of an extension of your business social media, and it’s an incredibly useful insight into what your audience wants from you.

As well as interacting with your current audience members, you can attract new ones via a successful blog. Because blogging is an online medium, you can draw in readers from all over the world and reach a much bigger audience than is possible with local marketing.


Blog posts are a perfect opportunity to build your brand, and communicate your values to the world. This is especially useful for small businesses making a name for themselves, but is still relevant to the bigger companies as well. You can write articles specifically about your business, detailing your ‘why’, your product offering, what you stand for, and how you can help potential customers. Using your blog to communicate your brand values in this way works to humanise the company, and reminds your audience that there is a real-life team working behind the scenes.

As well as writing about your brand directly, posting articles on non-branded topics that are relevant to your business is another method of building your brand through your blog. By doing this, you’re broadening the scope of your blog content and offering articles that support your mission, but that go one step further for your audience. And as a result, your audience gets more bang for their buck when it comes to investing time in reading your articles, and your website gains more traction from the views.


Search engine optimisation (SEO) is an important part of the success of any website. With SEO determining where in a search result ranking a site comes, optimising all content is crucial to gaining organic traffic.

There are countless ways that website content can be optimised, and a number of the methods can be integrated into blog articles. These methods include using keywords in articles, including links to other reputable and trusted sites, including a meta description for each article, adding images, ensuring URLs are simple and easy to read, and maintaining a regular out-put of content.

As you can see, blogs are a gold-mine for SEO tactics, and because you can constantly add to them in a way that you can’t with other pages on a site, the opportunities for increasing your web traffic are never-ending.


The more quality content you put out on a subject, the more respected and trusted you’ll be by your audience. Make sure that you’re writing content that is useful, informative, well-researched, and accurate, and you’ll be onto a good start. The more trust that an audience has in a company, the more likely they are to invest their money. So, establishing yourself as an authority in a given subject or sector – ideally that which your business is in – via your blog is an invaluable marketing tool to converting site visits to sales.

Once a past-time of hobbyist writers only, blogs have taken off in recent years and are now seen on a huge proportion of business websites. The most important thing to remember when establishing your own business blog is to stay true to your brand and put out content that will serve your audience. Do this, and your blog can only help your business.

If you’re looking for help with starting a blog for your website, we’d love to hear from you! Follow this link to start a conversation today.



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