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Updated: Feb 17
OUR TOP 5 TIPS FOR BETTER SEO
If you want to generate organic traffic for your website, understanding how to tailor your content for SEO is crucial. SEO stands for search engine optimisation, and it’s the practice of making improvements to your digital content in order to boost your site’s search engine ranking and online traffic levels.
If you’re looking for ways to improve your SEO strategy then this is the article for you; we’re breaking down our five top tips on the subject.
1. INCLUDE LINKS IN YOUR CONTENT
Links consistently remain a key way for search engines to determine a site’s ranking, so they’re incredibly useful to your SEO strategy. Search engines will look for links to other sites from within your content, as well as links to your site within external content.
Search engines love links so much because they’re an indicator that a site is an authoritative and trusted source of information, and as such sites with quality links are considered of higher value by search engines. Links are more impactful when they are being built into content that falls in the same industry as the site being linked to; for example, links on a food blog will be more effective if they are to sites within the food, drink, and hospitality sector compared with the entertainment sector. Plus, as a site grows its ranking, then each new link is even more impactful than the last.
2. UTILISE KEYWORDS
Keywords are words or phrases that are commonly entered into search engines, and they can have a huge impact on your website’s rankings. If they’re incorporated into your online content often enough, you’ll see your site move up the rankings incredibly quickly.
There can be branded – ‘LVE THT’ – and unbranded – ‘creative digital marketing agency’ – keywords, so there are endless possibilities for introducing them into your content.
It’s important, though, to make sure that you’re not shoe-horning them into sentences for the sake of it. Your content needs to be of good quality in order to be effective for SEO, so try to find natural opportunities to introduce keywords.
3. HAVE A REGULAR CONTENT SCHEDULE
It’s not just the quality of your content that’s important for SEO, but also the quantity. Making sure that you’re outputting new and unique content on a regular basis – for example, in the form of a blog – will drive new visitors to your site week after week, and will keep your existing visitors loyal.
Your unique content is a chance for you to engage with your existing fan-base, as well as customers who haven’t come across your site before, or who wouldn’t ordinarily use your products or services, and it’s a chance to convert them through your writing. Search engines love to see regular and organic traffic to sites, so this can help to push your site up the rankings in no time.
As well as the extra traffic gained via a regular content output, you can help to boost your site’s ranking even further by taking advantage of the opportunity to include keywords and links in your content.
4. REMOVE SLOW CONTENT
You might be surprised to learn that page speed affects SEO. In fact, it’s a direct ranking factor. Aside from the direct speed checks done by Google, a page’s speed can also indirectly affect a site’s ranking if users abandon a slow-loading site.
For this reason, if nothing else, it’s a good idea to clean up your site and ensure that any content that may be slowing it down is either updated or removed. You can do this in countless ways, a few of which are using adaptive images, deleting out-dated plugins, compressing content.
5. MAKE YOUR URLS EASY TO UNDERSTAND
A URL may seem like it’ll have no bearing on SEO, but they’re a surprisingly powerful tool for your SEO strategy. The main factor for a strong, SEO-focused URL is user experience. By using a logical URL structure that is clear and easy to read, you’ll remove any confusion from the user experience and in turn give your site the edge over those with convoluted URLs.
There are a few key things to keep in mind when editing your URLs. Structure is important; make sure that the structure is simple, logical, and has a clear hierarchy of information. You can also include keywords in your URLs, giving yourself a further boost with keyword searches. Keep them short and simple for the best ranking opportunities. And, ensure you use hyphens rather than underscores or spaces to separate words, as this makes distinguishing between the words much easier.
It’s also worth noting that you should make sure to avoid duplications wherever possible, as this can easily lead to confusion with both users and search engines.
We’ve only scratched the surface of all the ways that you can tailor your content to be more SEO friendly – there are so many different ways out there to do it. But, if you’re looking for a way to get started with or to improve your SEO strategy, these are our five favourite top tips on the subject. Take these onboard and watch your organic traffic grow!
If you’re looking to grow your online presence or want some advice on how to improve your SEO strategy, we’d love to hear from you! Follow this link to start a conversation today.