In our ever-evolving world, email has remained firm as a top mode of communication throughout the years. It’s due to this permanence that utilising email marketing in your business strategy just makes sense. And, with emails easily accessible on our phones these days, your audience is reachable almost 24/7.
This article is looking at five ways that you can grow your business using email marketing, to help you get started.
1. PROMOTION OF PRODUCTS & SERVICES
An email campaign is a great opportunity to shout about your products or services with your audience direct. You can share information on new releases that will soon be available, or highlight existing offerings that you feel deserve a spotlight of their own.
In your email, list the benefits and importance of your chosen product or service and really highlight how it can be of value to your audience. Positioning the conversation around how your service can help them allows them to feel valued and considered by your company.
So as not to overwhelm your readers, try to stick to promoting one or two products, rather than your entire catalogue-worth.
2. EXCLUSIVE DEALS
As well as promoting new releases to your email subscribers, you can offer exclusive deals and discounts to them. This provides an incentive for them to sign up to your email list and entices them to spend on your site.
If someone has signed up to receive emails from you, the chances are pretty good that they’re interested in your products or services. So, by sending them exclusive offers that are not available to the wider public, you’re working towards converting their interest to a sale.
There’s a whole host of deals that you can offer to subscribers, from limited-time offers to discounts for their birthdays, from free shipping to a free gift when spending over a certain amount. The options are endlessly flexible, which means that this promotion can be run by almost anyone, regardless of company margins or budgets. A email strategy is imperative to get this right and something we build for our clients on a daily.
3. CALL TO ACTION
Crafting engaging and insightful email marketing campaigns is great, but if you don’t include a call to action (CTA) to prompt a response from your readers, then you’re wasting your time unfortunately. Without a guide as to what you want your audience to do with the information you present them, it may be received as just an interesting email and then be forgotten about as they continue with their day. But, by including a call to action you can guide them towards visiting your website, checking out a product, following you on social media, and so much more.
Call to action buttons or links grab readers’ attention, and encourage them to act. The simple addition of a CTA to your email campaigns can go a long way to transforming the performance value of said campaigns. For a successful call to action, keep it short and to the point, inject some urgency into the copy, and make sure it’s easily visible on the page. It does not always need to be a button, the P.S at the end of an email works a treat!
4. ENGAGE WITH YOUR AUDIENCE DIRECT
In order to build a long-term relationship with customers, you need to be interacting and engaging with them directly. By sending out regular email marketing campaigns, you’re showing that you really do care about the people who use your products or services.
Via your email blasts you can communicate to your audience the ways in which you’re taking on board their feedback in order to improve, you can demonstrate your unique value and worth for them as individuals, and you can position yourself as a company that aligns with their values.
Showing your email subscribers that you truly value their opinions and listen to their voices is a sure-fire way to ensure customer loyalty as your company grows. This is one way you can build LIKE, KNOW and TRUST for your business.
5 . GENERATE WEB TRAFFIC
Email marketing is often overlooked as a way of generating website traffic, but sending out regular email campaigns is a simple and effective way of achieving this. All of the above approaches – promoting products or services, offering subscriber-only deals, including calls to action, and engaging with your audience – are going to drive traffic to your website, in tandem with their primary goals.
The key here is to ensure that you’re sending out enough emails to stay at the forefront of your customers’ minds, but not so many that they become overwhelmed and irritated by the volume of newsletters that they are receiving. Get this right, and your email marketing campaigns will work overtime for you behind the scenes.
These strategies are just a handful of suggestions, and only scratch the surface of what’s possible with email marketing, but they’re a good place to start. Test a number of them out and see what works for your company, to find your perfect fit. The most important thing to remember is that whatever content you’re sending out, make sure it’s relevant to your audience. Do this in conjunction with our suggestions and you can’t go far wrong, however, we are able to really help you build the perfect email campaign for your business...
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If you’re looking for help with your own email marketing campaign, and you want to create email campaigns, that will make people fall off their chair, we’d love to hear from you! Follow this link to start a conversation today.
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