Branding - that key phrase that can make or break your business. The icons, colours and fonts that make up the shop window of your services, your values, your success and your achievements. If done well, your branding can be disruptive, industry-defining and eye-catching. If done poorly, your branding can get lost in the crowd and struggle to make an impact. In 2022, many new design trends have emerged from businesses across the globe, with a big variety of styles and concept

Everyone is looking for that perfect marketing strategy - the one that’s about to go viral, the one that’s been noticed by the biggest players online and the one that’s bringing in the best sales the company has ever seen. It has been bold, innovative, eye-catching and exciting, something that every user and follower will want to get involved in. It has to be engaging, sharable and consistent, grabbing the right kind of attention without being excessive or offensive. So how d

When it comes to marketing, it’s always a good idea to think ahead of schedule. You need to keep an eye on the calendars and make sure that

It’s a widely recognised fact that no matter how much coffee we drink, how many sugary drinks we consume or how much sleep we get - our productivity will slump at 3pm. It’s that mid-afternoon crash where your brain just can’t function, your eyes glaze over and all motivation flies out of the window. Your head begins to droop and your hands slow on your keyboard and time just drags until the end of the working day. It’s at this time of the day where we become our most distract

We all know the importance of brand guidelines. They help us keep our brands looking and feeling fresh on every platform from our social med

When establishing a brand for your business, choosing a colour palette is a pretty key part of the process. Your colour palette can help define your brand, frame your marketing strategy and be a key draw for your target audience. Where darker colours can appear more luxurious and elegant, pastel colours can present as more modern and fresh, providing a key message for your business without using words at all. The human brain associates different colours with different feeling

When trying to write a killer piece of content for your business, you need to find a great headline to draw your readers in. You need a solid argument, a gripping conclusion, a flowing structure and an engaging topic that you know people want to discuss. But sometimes the creativity just doesn’t come. You can be stuck staring at an empty page with nothing to say and nothing to write about that’ll truly match your brief. You hit a big wall of writer's block and no matter how m

When setting up your personal or professional website, there can be a lot of new tools and information to get your head around. From learning the difference between FTP and HTTPS, to optimizing images and exploring the endless possibilities of plugins, it can be a daunting task getting your site up and running. One of the best ways to help boost your new site, or promote an existing one, is through SEO. SEO (or Search Engine Optimization) is a series of tools and techniques y

Job hunting can be a scary and stressful activity, with CVs, cover letters and references cluttering up your desktop and job sites clogging up your inbox. It can feel overwhelming and even disheartening to go through so many opportunities for your dream career, particularly if you get turned down for a role. In the world of social media marketing, job hunting can be competitive, confusing and complicated - with different types of marketing requiring different types of intervi

In 2022, marketing personas are some of the most useful tools businesses can have to effectively develop their digital strategies and plans.

Without customers, your business would cease to exist – it’s as simple as that.