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HOW SUSTAINABLE IS YOUR BUSINESS WEBSITE?



In 2022, sustainable living is more important than ever. The world around us is changing, and there need to be some important shifts in the way we work, live and play if we want to protect it.


But the modern workplace needs to do more than implement a recycling policy in the office to make a difference. The path to sustainability is more than just physical, and more and more businesses are making the leap towards a greener way of digital promotion. From sourcing greener website hosting companies to finding eco-friendly fonts, the digital world is stepping up to find environmentally-conscious alternatives to the way we work online - setting up those important changes that can shape the future of tech for good.


We know that digital sustainability is important to you, so we’ve put together a quick and easy guide to evaluating your business’s digital carbon footprint and making some positive changes to the way you work.


MEASURE YOUR DIGITAL CARBON FOOTPRINT


Every business or organisation will have a digital carbon footprint, as measured by the scale of your website, the size of your file storage, the hosting company you use and the aesthetic details of your site. Even minute details such as the fonts you choose and the transitions you opt for can make a difference to your footprint.


The best place to start when making sustainable change is to evaluate where your business is at right now. Using a site like Website Carbon, you can measure your existing website features to see how ‘dirty’ or clean your site is when it comes to carbon emissions. All you have to do is enter your business URL and the report is delivered straight to you for analysis.


Website Carbon will then present you with some tips for making your website more sustainable, such as switching hosting providers, carbon offsetting and digital efficiency changes.



MAKING IMMEDIATE CHANGES


Once you’ve evaluated the scope of your digital carbon footprint, it’s important to address some of the key issues preventing your website from achieving its ‘green status’. Is it the volume of large files stored in your backend or the number of fancy transitions slowing down your site?


Taking the time to figure out where to start is important for achieving your goals of sustainability. What can you fix now to help encourage more sustainable change for your business? Can you look into switching over your hosting and energy provider? Can you ask the web design team to find some greener alternatives to the efficiency of your site? Can you begin researching the most eco-friendly branding options for your business?


After you’ve begun to put some actions in motion, then it’s time to look to the future of your digital footprint.



PLANNING FOR THE FUTURE


Sustainability isn’t just reliant on the change made today. It depends on preventing future damage, repairing the wounds made by our past malpractices and ensuring we stop them from happening again.


Encourage your team to research the most eco-friendly method of working, and begin implementing it into your processes. Take part in carbon-offsetting challenges and begin your own campaign to raise awareness of climate change and rising temperatures. Sign the Sustainable Web Manifesto and begin creating sustainability policies and practices for each project you undertake.


Though these changes may seem small, the more businesses make the change to a greener way of designing and working digitally, the more of a positive impact we can have on the future of our planet.



Have you implemented any sustainable web practices in your business? Let us know in the comments or drop us a message with your tips for the LVE THT team!



 


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