Nikki McCaig
THIS IS HOW TO NAIL A COPYWRITING BRIEF.
Creative copywriting briefs are an opportunity to explore language and writing in a way that will truly appeal to your client’s audience
top of page
LVE THT
- Aug 17, 2022
- 3 min
HOW SUSTAINABLE IS YOUR BUSINESS WEBSITE?
In 2022, sustainable living is more important than ever. The world around us is changing, and there need to be some important shifts in the way we work, live and play if we want to protect it. But the modern workplace needs to do more than implement a recycling policy in the office to make a difference. The path to sustainability is more than just physical, and more and more businesses are making the leap towards a greener way of digital promotion. From sourcing greener websi
70
Nikki McCaig
- Aug 10, 2022
- 4 min
OUR 5 TOOLS TO MAKE YOUR SOCIAL MEDIA STRATEGY SOOOO MUCH EASIER!
When planning your first social media strategy, there’s always so much to consider. From the content and the captions to the analytics and the ads, it can feel like a seriously chaotic process. But we also know how important it is to nail your strategy on socials to help promote your brand and build a good reputation with your customers, reminding them of all the reasons they should be working with you. So how do you get started when planning out your social media strategy? W
90
Nikki McCaig
- Jul 13, 2022
- 3 min
HERE'S WHY YOUR PRODUCTIVITY TAKES A NOSE DIVE & SLUMPS AT 3PM
It’s a widely recognised fact that no matter how much coffee we drink, how many sugary drinks we consume or how much sleep we get - our productivity will slump at 3pm. It’s that mid-afternoon crash where your brain just can’t function, your eyes glaze over and all motivation flies out of the window. Your head begins to droop and your hands slow on your keyboard and time just drags until the end of the working day. It’s at this time of the day where we become our most distract
170
Nikki McCaig
- Jul 6, 2022
- 3 min
HOW CAN SOCIAL MEDIA GUIDELINES HELP YOUR BRAND?
We all know the importance of brand guidelines. They help us keep our brands looking and feeling fresh on every platform from our social med
250
Nikki McCaig
- Jun 29, 2022
- 3 min
THE PSYCHOLOGY BEHIND YOUR BRAND COLOUR PALETTE IS IMPORTANT.
When establishing a brand for your business, choosing a colour palette is a pretty key part of the process. Your colour palette can help define your brand, frame your marketing strategy and be a key draw for your target audience. Where darker colours can appear more luxurious and elegant, pastel colours can present as more modern and fresh, providing a key message for your business without using words at all. The human brain associates different colours with different feeling
90
Nikki McCaig
- Jun 22, 2022
- 4 min
7 SITES TO INSPIRE CREATIVITY FOR YOUR NEXT CONTENT PEICE
When trying to write a killer piece of content for your business, you need to find a great headline to draw your readers in. You need a solid argument, a gripping conclusion, a flowing structure and an engaging topic that you know people want to discuss. But sometimes the creativity just doesn’t come. You can be stuck staring at an empty page with nothing to say and nothing to write about that’ll truly match your brief. You hit a big wall of writer's block and no matter how m
130
Nikki McCaig
- Jun 15, 2022
- 4 min
SO YOU WANT TO RUN THE PERFECT SOCIAL MEDIA GIVEAWAY? READ THIS.
When it comes to social media giveaways, there’s usually a pretty straightforward formula to follow: share a post asking your followers to do something to be in with the chance of winning a free product, a discount code or a gift. The winner might be chosen at random, or be selected for their efforts in engaging with the post - smiles all round, right? But social media giveaways can actually be a lot more complicated than we initially assume and it’s important to lay down som
60
Nikki McCaig
- Jun 8, 2022
- 4 min
OUR SMALL SEO CHANGES TO IMPROVE YOUR WEBSITE QUICKLY
When setting up your personal or professional website, there can be a lot of new tools and information to get your head around. From learning the difference between FTP and HTTPS, to optimizing images and exploring the endless possibilities of plugins, it can be a daunting task getting your site up and running. One of the best ways to help boost your new site, or promote an existing one, is through SEO. SEO (or Search Engine Optimization) is a series of tools and techniques y
150
Nikki McCaig
- Jun 1, 2022
- 4 min
OUR 5 TIPS FOR LANDING YOUR FIRST JOB IN SOCIAL MEDIA
Job hunting can be a scary and stressful activity, with CVs, cover letters and references cluttering up your desktop and job sites clogging up your inbox. It can feel overwhelming and even disheartening to go through so many opportunities for your dream career, particularly if you get turned down for a role. In the world of social media marketing, job hunting can be competitive, confusing and complicated - with different types of marketing requiring different types of intervi
120
Nikki McCaig
- May 25, 2022
- 3 min
KNOWING YOUR MARKETING PERSONA IS ONLY GOING TO BENEFIT YOUR BUSINESS...
In 2022, marketing personas are some of the most useful tools businesses can have to effectively develop their digital strategies and plans.
200
LVE THT
- May 18, 2022
- 3 min
5 SIMPLE WAYS TO ATTRACT NEW CUSTOMERS TO YOUR BUSINESS!
Without customers, your business would cease to exist – it’s as simple as that.
180
bottom of page