Nikki McCaig
THIS IS HOW TO NAIL A COPYWRITING BRIEF.
Creative copywriting briefs are an opportunity to explore language and writing in a way that will truly appeal to your client’s audience
LVE THT
- Aug 17
- 3 min
HOW SUSTAINABLE IS YOUR BUSINESS WEBSITE?
In 2022, sustainable living is more important than ever. The world around us is changing, and there need to be some important shifts in the way we work, live and play if we want to protect it. But the modern workplace needs to do more than implement a recycling policy in the office to make a difference. The path to sustainability is more than just physical, and more and more businesses are making the leap towards a greener way of digital promotion. From sourcing greener websi
10
Nikki McCaig
- Aug 9
- 4 min
OUR 5 TOOLS TO MAKE YOUR SOCIAL MEDIA STRATEGY SOOOO MUCH EASIER!
When planning your first social media strategy, there’s always so much to consider. From the content and the captions to the analytics and the ads, it can feel like a seriously chaotic process. But we also know how important it is to nail your strategy on socials to help promote your brand and build a good reputation with your customers, reminding them of all the reasons they should be working with you. So how do you get started when planning out your social media strategy? W
80
Nikki McCaig
- Jul 13
- 3 min
HERE'S WHY YOUR PRODUCTIVITY TAKES A NOSE DIVE & SLUMPS AT 3PM
It’s a widely recognised fact that no matter how much coffee we drink, how many sugary drinks we consume or how much sleep we get - our productivity will slump at 3pm. It’s that mid-afternoon crash where your brain just can’t function, your eyes glaze over and all motivation flies out of the window. Your head begins to droop and your hands slow on your keyboard and time just drags until the end of the working day. It’s at this time of the day where we become our most distract
160
Nikki McCaig
- Jul 6
- 3 min
HOW CAN SOCIAL MEDIA GUIDELINES HELP YOUR BRAND?
We all know the importance of brand guidelines. They help us keep our brands looking and feeling fresh on every platform from our social med
230
Nikki McCaig
- Jun 29
- 3 min
THE PSYCHOLOGY BEHIND YOUR BRAND COLOUR PALETTE IS IMPORTANT.
When establishing a brand for your business, choosing a colour palette is a pretty key part of the process. Your colour palette can help define your brand, frame your marketing strategy and be a key draw for your target audience. Where darker colours can appear more luxurious and elegant, pastel colours can present as more modern and fresh, providing a key message for your business without using words at all. The human brain associates different colours with different feeling
90
Nikki McCaig
- Jun 15
- 4 min
SO YOU WANT TO RUN THE PERFECT SOCIAL MEDIA GIVEAWAY? READ THIS.
When it comes to social media giveaways, there’s usually a pretty straightforward formula to follow: share a post asking your followers to do something to be in with the chance of winning a free product, a discount code or a gift. The winner might be chosen at random, or be selected for their efforts in engaging with the post - smiles all round, right? But social media giveaways can actually be a lot more complicated than we initially assume and it’s important to lay down som
60
Nikki McCaig
- Jun 7
- 4 min
OUR SMALL SEO CHANGES TO IMPROVE YOUR WEBSITE QUICKLY
When setting up your personal or professional website, there can be a lot of new tools and information to get your head around. From learning the difference between FTP and HTTPS, to optimizing images and exploring the endless possibilities of plugins, it can be a daunting task getting your site up and running. One of the best ways to help boost your new site, or promote an existing one, is through SEO. SEO (or Search Engine Optimization) is a series of tools and techniques y
150
Nikki McCaig
- Jun 1
- 4 min
OUR 5 TIPS FOR LANDING YOUR FIRST JOB IN SOCIAL MEDIA
Job hunting can be a scary and stressful activity, with CVs, cover letters and references cluttering up your desktop and job sites clogging up your inbox. It can feel overwhelming and even disheartening to go through so many opportunities for your dream career, particularly if you get turned down for a role. In the world of social media marketing, job hunting can be competitive, confusing and complicated - with different types of marketing requiring different types of intervi
110
Nikki McCaig
- May 25
- 3 min
KNOWING YOUR MARKETING PERSONA IS ONLY GOING TO BENEFIT YOUR BUSINESS...
In 2022, marketing personas are some of the most useful tools businesses can have to effectively develop their digital strategies and plans.
200
LVE THT
- May 17
- 3 min
5 SIMPLE WAYS TO ATTRACT NEW CUSTOMERS TO YOUR BUSINESS!
Without customers, your business would cease to exist – it’s as simple as that.
160
Charlie McNeill Love
- May 11
- 3 min
MILLENNIAL AND GEN Z ONLINE HABITS AND EXPECTATIONS
This will be interesting! The Millennial and Gen Z collective is constantly connected; aged 10–41, they’ve grown up in the most digital age our society has ever seen, and are adept consumers of the tech that’s available. They shop, interact with friends and family, access information, and consume media all from the palm of their hands, and with this volume of digital consumption it makes sense that they hold some expectations around what digital media should involve. This blo
90
LVE THT
- Apr 27
- 4 min
WHICH SOCIAL MEDIA PLATFORM IS BEST FOR YOUR BUSINESS?
Social media is everywhere nowadays, and as a result it’s become an essential part of business. No matter who your target audience is, integrating social media into your marketing strategy is a non-negotiable. However, with so many different apps out there we can fully understand how overwhelming getting started may feel. We want to help by shedding some light on four of the biggest social media platforms – Instagram, Twitter, LinkedIn, and Facebook – to help you get the ball
331
Olivia Eriksen
- Mar 23
- 3 min
IS INFLUENCER MARKETING FOR YOU?
WHAT IS INFLUENCER MARKETING AND SHOULD YOU CONSIDER IT? Even just five years ago the word ‘influencer’ was foreign to most of us. It’s only in very recent years that the term has made its way into the general public’s vocabulary, and that being an influencer has become a legitimate and profitable career option. With influencers being so active on social media, and with social media being so prominent in a lot of brands’ marketing activity, it makes sense that influencer mark
170
Charlie McNeill Love
- Nov 10, 2021
- 4 min
TO POST OR NOT TO POST? A SERIOUS QUESTION!
To help you find your feet with maximising your online reach, we’ve done some research into when the best time to post is...
160
Olivia Eriksen
- Sep 15, 2021
- 4 min
THESE MARKETING CAMPAIGNS ARE EXCEPTIONAL. THEY NEED A ROUND OF APPLAUSE!
Marketing campaigns are a brand’s chance to show the world what they believe in...
230
LVE THT
- Sep 1, 2021
- 3 min
YES, IT'S THAT IMPORTANT!
There’s no denying that social media is now a massive part of everyday life. From Twitter to Instagram, Facebook to LinkedIn, TikTok to YouTube, there are countless platforms out there that are used day in, day out by billions of people. These platforms have evolved from spaces for personal photos and updates to be shared, into arenas that can be used to better businesses. So, you might be wondering how important social media is for your business. In the vast majority of case
250
LVE THT
- Jul 2, 2021
- 4 min
STRUGGLING TO GET OUT AND ABOUT TO CREATE NEW CONTENT? HAVE YOU THOUGHT OF THIS...
HOW TO REPURPOSE YOUR BEST CONTENT FOR SOCIAL MEDIA POSTS The process of creating quality content is time-consuming - after all, there is a lot involved. From research to writing content, creating visuals and recording video, there is always something to do. Which made us think, is it worth spending so much time and effort in creating quality content from scratch when it can often get buried in a sea of social posts or get outranked amongst your competitors on Google? If you
100
LVE THT
- Mar 30, 2021
- 3 min
ARE YOUR EMAIL UNSUBSCRIBES CAUSING YOU TO LOOK LIKE ANDY?!
10 PROVEN WAYS TO LOWER YOUR EMAIL UNSUBSCRIPTION RATE You may have heard the term ‘vanity metrics’ thrown around before. This term refers to metrics which look great but don’t really matter when it comes to your bottom line. With this in mind, your email unsubscribe rate really is one metric you need to take note of. It sheds much-needed insight into customer preferences, the content they like and how often they want to receive messages. WHAT YOU NEED TO KNOW ABOUT UNSUBSCRI
160
LVE THT
- Mar 27, 2021
- 4 min
HOW TO SMASH YOUR BUSINESS BRANDING...
DID YOU REALISE THAT BRANDING AND LOGOS ARE NOT THE SAME? 🤯 A logo is an identification tool for your business, usually represented as a mark or symbol. It is a vital part of your overall branding. A device that incorporates into all the different mediums your customer experiences. When considered as a whole, all of these touchpoints are your brand. In other words, it's the different ways you connect with your customers. Rather than being a medium to sell, it provides meanin
350
