When establishing a brand for your business, choosing a colour palette is a pretty key part of the process. Your colour palette can help define your brand, frame your marketing strategy and be a key draw for your target audience. Where darker colours can appear more luxurious and elegant, pastel colours can present as more modern and fresh, providing a key message for your business without using words at all. The human brain associates different colours with different feeling

When it comes to social media giveaways, there’s usually a pretty straightforward formula to follow: share a post asking your followers to do something to be in with the chance of winning a free product, a discount code or a gift. The winner might be chosen at random, or be selected for their efforts in engaging with the post - smiles all round, right? But social media giveaways can actually be a lot more complicated than we initially assume and it’s important to lay down som

When setting up your personal or professional website, there can be a lot of new tools and information to get your head around. From learning the difference between FTP and HTTPS, to optimizing images and exploring the endless possibilities of plugins, it can be a daunting task getting your site up and running. One of the best ways to help boost your new site, or promote an existing one, is through SEO. SEO (or Search Engine Optimization) is a series of tools and techniques y

Job hunting can be a scary and stressful activity, with CVs, cover letters and references cluttering up your desktop and job sites clogging up your inbox. It can feel overwhelming and even disheartening to go through so many opportunities for your dream career, particularly if you get turned down for a role. In the world of social media marketing, job hunting can be competitive, confusing and complicated - with different types of marketing requiring different types of intervi

In 2022, marketing personas are some of the most useful tools businesses can have to effectively develop their digital strategies and plans.

Without customers, your business would cease to exist – it’s as simple as that.

This will be interesting! The Millennial and Gen Z collective is constantly connected; aged 10–41, they’ve grown up in the most digital age our society has ever seen, and are adept consumers of the tech that’s available. They shop, interact with friends and family, access information, and consume media all from the palm of their hands, and with this volume of digital consumption it makes sense that they hold some expectations around what digital media should involve. This blo

Social media is everywhere nowadays, and as a result it’s become an essential part of business. No matter who your target audience is, integrating social media into your marketing strategy is a non-negotiable. However, with so many different apps out there we can fully understand how overwhelming getting started may feel. We want to help by shedding some light on four of the biggest social media platforms – Instagram, Twitter, LinkedIn, and Facebook – to help you get the ball

WHAT IS INFLUENCER MARKETING AND SHOULD YOU CONSIDER IT? Even just five years ago the word ‘influencer’ was foreign to most of us. It’s only in very recent years that the term has made its way into the general public’s vocabulary, and that being an influencer has become a legitimate and profitable career option. With influencers being so active on social media, and with social media being so prominent in a lot of brands’ marketing activity, it makes sense that influencer mark

To help you find your feet with maximising your online reach, we’ve done some research into when the best time to post is...

Marketing campaigns are a brand’s chance to show the world what they believe in...

There’s no denying that social media is now a massive part of everyday life. From Twitter to Instagram, Facebook to LinkedIn, TikTok to YouTube, there are countless platforms out there that are used day in, day out by billions of people. These platforms have evolved from spaces for personal photos and updates to be shared, into arenas that can be used to better businesses. So, you might be wondering how important social media is for your business. In the vast majority of case

HOW TO REPURPOSE YOUR BEST CONTENT FOR SOCIAL MEDIA POSTS The process of creating quality content is time-consuming - after all, there is a lot involved. From research to writing content, creating visuals and recording video, there is always something to do. Which made us think, is it worth spending so much time and effort in creating quality content from scratch when it can often get buried in a sea of social posts or get outranked amongst your competitors on Google? If you

10 PROVEN WAYS TO LOWER YOUR EMAIL UNSUBSCRIPTION RATE You may have heard the term ‘vanity metrics’ thrown around before. This term refers to metrics which look great but don’t really matter when it comes to your bottom line. With this in mind, your email unsubscribe rate really is one metric you need to take note of. It sheds much-needed insight into customer preferences, the content they like and how often they want to receive messages. WHAT YOU NEED TO KNOW ABOUT UNSUBSCRI

DID YOU REALISE THAT BRANDING AND LOGOS ARE NOT THE SAME? 🤯 A logo is an identification tool for your business, usually represented as a mark or symbol. It is a vital part of your overall branding. A device that incorporates into all the different mediums your customer experiences. When considered as a whole, all of these touchpoints are your brand. In other words, it's the different ways you connect with your customers. Rather than being a medium to sell, it provides meanin