YES, IT'S THAT IMPORTANT!
Updated: Sep 6
There’s no denying that social media is now a massive part of everyday life. From Twitter to Instagram, Facebook to LinkedIn, TikTok to YouTube, there are countless platforms out there that are used day in, day out by billions of people. These platforms have evolved from spaces for personal photos and updates to be shared, into arenas that can be used to better businesses.
So, you might be wondering how important social media is for your business. In the vast majority of cases, the answer will always be enormously so, and we’re here to tell you
IT’S (ALMOST ENTIRELY) FREE ADVERTISING
Creating an account is entirely free. You can post as much as you want, interact with other users and their content, and use the platforms however you wish without having to spend a penny. This means that you can get your brand out there with no marketing overheads. Regularly posting original, engaging content means that your posts will gain more and more exposure with wider audiences, helping to build brand recognition in no time.
Of course, there is the opportunity to run paid adverts on social media platforms should you so wish, but this is an added extra that is by no means obligatory, but equally does come with major benefits which we will go into detail on a separate post soon.
INCREASED CUSTOMER ENGAGEMENT OPPORTUNITIES
Via social media you can engage with your customers directly, which is pretty amazing. By having a strong social media team who can be on hand to respond to messages and mentions, you can humanise your brand and create a personal feel that’s not otherwise possible.
You can unify your social media and customer service teams to provide an optimised customer experience, wherein queries are responded to quickly, and any issues can be resolved efficiently, with a personal touch. It’s this personal nature of social media that helps to foster a loyal customer base that’ll return to your business over, and over again.
What’s more, you can get first-hand input direct from your customers on your services and products, meaning you can tailor your business to their feedback and preferences. Utilising polls, question boxes, and even comment sections can give you a huge insight into what your consumers want. Save from focus groups – which require a great deal of time, energy, and money to put together – this level of customer feedback is unparalleled.
YOUR REACH IS PHENOMENAL
With so many users active on social media every day, your reach is phenomenal. By building your own business accounts up organically you’ll develop your brand’s own reach, but you don’t need to stop there.
Influencer marketing has become huge in recent years, with more and more businesses using individuals with loyal followings of various sizes as marketing tools. Either by sending an influencer a product for free for them to share the gift on their platforms, or by directly paying them to promote your business, you gain exposure to their entire following, sending potential new customers your way.
By working with the right influencers – ones who align with your brand’s mission – your reach can be maximised, as audiences who are primed to want your services or products will be exposed directly to them. This is true of your account’s own reach as only those interested in your brand will choose to follow you. It’s this that makes your reach on social media so powerful.
IT MAKES INDUSTRY RESEARCH MUCH EASIER
Social media is also a great tool for monitoring your competitors and rising industry trends. By keeping tabs on a handful of accounts and hashtags, you can monitor how well direct competitors may be doing, what consumers like, where there are any gaps in the market, and you can pivot your own business to make the most of your findings.
There are so many reasons why social media is an important tool for any business – the ones we’ve mentioned here only scratch the surface. Whatever your business, having a social media presence can only serve to help you. If you’re unsure, on the fence, or don’t believe it’ll benefit your own brand, try setting up an account and testing it out for a month or two – you might be surprised at how useful it really is!