Nikki McCaig
THIS IS HOW TO NAIL A COPYWRITING BRIEF.
Creative copywriting briefs are an opportunity to explore language and writing in a way that will truly appeal to your client’s audience
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LVE THT
- Aug 17, 2022
- 3 min
HOW SUSTAINABLE IS YOUR BUSINESS WEBSITE?
In 2022, sustainable living is more important than ever. The world around us is changing, and there need to be some important shifts in the way we work, live and play if we want to protect it. But the modern workplace needs to do more than implement a recycling policy in the office to make a difference. The path to sustainability is more than just physical, and more and more businesses are making the leap towards a greener way of digital promotion. From sourcing greener websi
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Nikki McCaig
- Aug 10, 2022
- 4 min
OUR 5 TOOLS TO MAKE YOUR SOCIAL MEDIA STRATEGY SOOOO MUCH EASIER!
When planning your first social media strategy, there’s always so much to consider. From the content and the captions to the analytics and the ads, it can feel like a seriously chaotic process. But we also know how important it is to nail your strategy on socials to help promote your brand and build a good reputation with your customers, reminding them of all the reasons they should be working with you. So how do you get started when planning out your social media strategy? W
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Nikki McCaig
- Jul 6, 2022
- 3 min
HOW CAN SOCIAL MEDIA GUIDELINES HELP YOUR BRAND?
We all know the importance of brand guidelines. They help us keep our brands looking and feeling fresh on every platform from our social med
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Nikki McCaig
- Jun 29, 2022
- 3 min
THE PSYCHOLOGY BEHIND YOUR BRAND COLOUR PALETTE IS IMPORTANT.
When establishing a brand for your business, choosing a colour palette is a pretty key part of the process. Your colour palette can help define your brand, frame your marketing strategy and be a key draw for your target audience. Where darker colours can appear more luxurious and elegant, pastel colours can present as more modern and fresh, providing a key message for your business without using words at all. The human brain associates different colours with different feeling
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Nikki McCaig
- Jun 8, 2022
- 4 min
OUR SMALL SEO CHANGES TO IMPROVE YOUR WEBSITE QUICKLY
When setting up your personal or professional website, there can be a lot of new tools and information to get your head around. From learning the difference between FTP and HTTPS, to optimizing images and exploring the endless possibilities of plugins, it can be a daunting task getting your site up and running. One of the best ways to help boost your new site, or promote an existing one, is through SEO. SEO (or Search Engine Optimization) is a series of tools and techniques y
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Nikki McCaig
- Jun 1, 2022
- 4 min
OUR 5 TIPS FOR LANDING YOUR FIRST JOB IN SOCIAL MEDIA
Job hunting can be a scary and stressful activity, with CVs, cover letters and references cluttering up your desktop and job sites clogging up your inbox. It can feel overwhelming and even disheartening to go through so many opportunities for your dream career, particularly if you get turned down for a role. In the world of social media marketing, job hunting can be competitive, confusing and complicated - with different types of marketing requiring different types of intervi
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Nikki McCaig
- May 25, 2022
- 3 min
KNOWING YOUR MARKETING PERSONA IS ONLY GOING TO BENEFIT YOUR BUSINESS...
In 2022, marketing personas are some of the most useful tools businesses can have to effectively develop their digital strategies and plans.
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LVE THT
- May 18, 2022
- 3 min
5 SIMPLE WAYS TO ATTRACT NEW CUSTOMERS TO YOUR BUSINESS!
Without customers, your business would cease to exist – it’s as simple as that.
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LVE THT
- Apr 27, 2022
- 4 min
WHICH SOCIAL MEDIA PLATFORM IS BEST FOR YOUR BUSINESS?
Social media is everywhere nowadays, and as a result it’s become an essential part of business. No matter who your target audience is, integrating social media into your marketing strategy is a non-negotiable. However, with so many different apps out there we can fully understand how overwhelming getting started may feel. We want to help by shedding some light on four of the biggest social media platforms – Instagram, Twitter, LinkedIn, and Facebook – to help you get the ball
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Charlie McNeill Love
- Apr 6, 2022
- 4 min
THE TYPES OF DIGITAL MAKETING WE USE ARE...
What are the different types of digital marketing? The ultimate goal of marketing is for a brand or company to connect with their audience in order to generate leads and sales. Where previously this connection will have been conducted via billboards, flyers, phone calls or other traditional – or, non-digital – forms of communication, now marketing has moved online. It makes sense given how digital our world now is, with smartphones, tablets, and even watches having access to
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Olivia Eriksen
- Mar 23, 2022
- 3 min
IS INFLUENCER MARKETING FOR YOU?
WHAT IS INFLUENCER MARKETING AND SHOULD YOU CONSIDER IT? Even just five years ago the word ‘influencer’ was foreign to most of us. It’s only in very recent years that the term has made its way into the general public’s vocabulary, and that being an influencer has become a legitimate and profitable career option. With influencers being so active on social media, and with social media being so prominent in a lot of brands’ marketing activity, it makes sense that influencer mark
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Olivia Eriksen
- Dec 6, 2021
- 4 min
NEED TO GROW YOUR SOCIAL MEDIA AUDIENCE?
Whether you love it or hate it, there’s no getting around the fact that social media is now a part of business. It’s an incredibly powerful tool when used correctly – you can reach and interact with your target market directly, it’s (largely) free marketing, you can keep up with your competition really easily via the platforms, and more. However, knowing where to begin with socials can be tricky. To help you get started, we’re sharing our top tips on the best ways to boost yo
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Charlie McNeill Love
- Nov 10, 2021
- 4 min
TO POST OR NOT TO POST? A SERIOUS QUESTION!
To help you find your feet with maximising your online reach, we’ve done some research into when the best time to post is...
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LVE THT
- Sep 1, 2021
- 3 min
YES, IT'S THAT IMPORTANT!
There’s no denying that social media is now a massive part of everyday life. From Twitter to Instagram, Facebook to LinkedIn, TikTok to YouTube, there are countless platforms out there that are used day in, day out by billions of people. These platforms have evolved from spaces for personal photos and updates to be shared, into arenas that can be used to better businesses. So, you might be wondering how important social media is for your business. In the vast majority of case
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