To help you find your feet with maximising your online reach, we’ve done some research into when the best time to post is...

OUR FAVOURITE APPS TO HELP YOU MANAGE AND GROW YOUR BUSINESS There seems to be an app for everything nowadays – from food delivery to TV streaming, from social networking to workout trackers – and this is also true of business tools. You can manage your business pretty effectively from the palm of your hand thanks to apps that make accounting, project management, communication, and so many more areas of business, easier. There are countless apps out there to help you as you n

It can be really disheartening when a marketing campaign that you worked so hard on falls short of your expectations. Failure is inevitable

HOW BRANDS HAVE MARKED BLACK HISTORY MONTH 2021 In the UK, October is Black History Month, and we want to highlight some of the incredible ways that brands have marked the occasion – both now in October and back in February for America’s citizens. Last year we saw the resurgence of the Black Lives Matter movement following a chain of horrendous attacks on Black people in America, and it was a timely reminder to everyone who is fortunate enough not to be touched by racism in t

A brand is so much more than a logo or tagline; it’s a community. The brands that make people feel welcomed, that instil trust in people, and that form a positive emotional connection with people are the ones that earn loyal fan bases. Everything your company does or says contributes towards your brand image and at the end of the day, it’s not you who defines whether your brand is successful or not, it’s your audience that does. Having said that, there are some key points tha

It can be difficult to know whether you’re better off managing your marketing in-house or outsourcing the task to an agency. So many factors impact the end decision, from budget to creative control, from convenience to maintaining brand integrity. Ultimately, it all comes down to what you value as a company, and where you want your focus to be. We’re breaking down the pros and cons of in-house vs outsourced marketing in the hopes of helping you to make an easier decision. IN-

OUR TOP 5 TIPS FOR BETTER SEO If you want to generate organic traffic for your website, understanding how to tailor your content for SEO is crucial. SEO stands for search engine optimisation, and it’s the practice of making improvements to your digital content in order to boost your site’s search engine ranking and online traffic levels. If you’re looking for ways to improve your SEO strategy then this is the article for you; we’re breaking down our five top tips on the subje

No matter how good your digital content is, if it’s not accessible to a wide range of audiences, then it’s just not going to be effective.

Marketing campaigns are a brand’s chance to show the world what they believe in...

IS THE FUTURE OF MEDIA CONSUMPTION DIGITAL, OR IS IT PASSING TREND? Our world is rapidly becoming more and more digital, and less interactions are being done face-to-face every day. Industries are having to adapt to the fast-changing environment, or become forgotten amongst the innovation. The entertainment industry is one that’s seen a massive shift in consumer behaviour, and the question must now be asked – is the future of media consumption digital? TECHNOLOGICAL ADVANCES

There’s no denying that social media is now a massive part of everyday life. From Twitter to Instagram, Facebook to LinkedIn, TikTok to YouTube, there are countless platforms out there that are used day in, day out by billions of people. These platforms have evolved from spaces for personal photos and updates to be shared, into arenas that can be used to better businesses. So, you might be wondering how important social media is for your business. In the vast majority of case